05-Mar-2021

RecyclingAKTIV and TiefbauLIVE postponed to September 2021

12 weeks later: new dates for demonstration trade fair

Together with its advisory board, exhibitors and multipliers, Messe Karlsruhe has taken the decision to reschedule the RecyclingAKTIV & TiefbauLIVE demonstration trade fair for waste removal, recycling, road construction and civil engineering. The event will now take place on 2 - 4 September 2021 on the grounds of the Karlsruhe Trade Fair Centre.

For CEO Britta Wirtz, it was a sensible decision: “Despite the sophisticated and flexible hygiene and safety measures put in place, there is still no clarity as to when the trade fair industry will be able to get back up and running, even after the recent meeting between German state and federal leaders on 3 March. Our customers, partners and colleagues needed planning security for the event to take place as previously planned in June 2021. As a result, we have unanimously decided together with our advisory board to reschedule the trade fair. We have found a new date that allows RecyclingAKTIV & TiefbauLIVE to fit into the business calendar and has been confirmed by our association partners.”

RecyclingAKTIV & TiefbauLIVE was originally due to take place from 10 to 12 June 2021. “A trade fair requires several months of preparation for organisers, exhibitors and service providers alike. In other words: we need planning security. By postponing the event by twelve weeks, we hope that the situation will have improved to such an extent that we will be able to welcome as many visitors to the demonstration trade fair as possible. This will require secure travel, open hotels and a higher vaccination rate. We will also use the extra time to implement the German government’s quick-test strategy”, explains Wirtz.

Even more live demos and action

This year’s trade fair will offer visitors three new demonstration formats, covering e-mobility in compact construction, gardening and landscaping, and special heavy construction. There will also be the cross-industry attachments arena. Alongside attachments, the two sides of the trade fair duo both require solid solutions in material transport and handling, as well as recycling systems for construction waste. The crusher systems will be showcased under real conditions live at the exhibitors’ outdoor stands. Kurz Aufbereitungsanlagen is one of these exhibitors, with the dealer set to present products from SBM, Arjes, Anaconda and McCloskey. For CEO Michel Kurz, the trade fair is important for both business and personal relations: “Despite the digital alternatives, we have not found any format in recent months that comes close to delivering the value of participating in a trade fair. Things like personal consultations, agreeing contracts in a relaxed atmosphere, demonstrating our crusher systems live under real conditions and direct feedback from our customers are all reasons why we desperately need a platform for business and discussion. We are therefore really looking forward to RecyclingAKTIV & TiefbauLIVE in September.”

92 per cent of outdoor exhibition area already reserved

A total of around 3,000 tonnes of material will be moved and processed over the three days of the event. 2021 will also see a continuation of the special theme areas for wood & biomass and scrap & metal, as well as the demonstration building site conduit construction. RecyclingAKTIV & TiefbauLIVE will therefore offer a broad combination of topics in one place, while also finally making it possible to meet in person, compare machines and find out about the latest products live.

92 per cent of the outdoor stand spaces have already been reserved, with high demand for live demonstrations at both the stands and in the six demo formats. Zeppelin Baumaschinen drove the development of the demo formats forward, together with project management and other exhibitors: “Zeppelin made the decision to participate in four of the six detailed live demonstration formats, in order to showcase our wide range of modern products in recycling, demolition, road construction and earthworks to visitors. These represent a fantastic opportunity to highlight the benefits and capabilities of our CAT fleet in action, and explain them in more detail through live interviews”, says Anke Hadwiger, Head of Trade Fairs, Events and Training at Zeppelin Baumaschinen. “Given the slow start to vaccinations in Germany, we are in favour of postponing the trade fair to late summer. The health of our staff, visitors and service providers must come first. We also hope that the postponement will lead to greater visibility for our innovative products. Trade fairs are about much more than product presentations. They thrive above all on direct contact with customers, intensive discussions and the personal experiences that people have when they can watch the machines up close.”

Three questions for project manager Olivia Hogenmüller

How have your customers dealt with the lack of planning security for their participation in the trade fair?

“It’s not just the organisers who need plenty of preparation time. Our exhibitors plan months in advance which machines they wish to showcase and how they want their stand to look. This then also involves investors. As a result, the close and transparent partnership and collaboration are more important to us than ever right now. Our exhibitors value this. They are flexible and have rewarded us with their confidence. This gives us the strength and motivation we need.”

The demonstration trade fair is now set to take place twelve weeks later. How will you use this extra time?

“Over the next few weeks, we will finalise the procedures for the live demonstrations with our exhibitors. We will also help them design their stands to be as safe and hygienic as possible with the expertise of our service providers. For many of our exhibitors, it will be their first trade fair since the start of the pandemic.”

Did you think about holding a digital trade fair?

“In discussions with our exhibitors, it was clear right from the beginning that it simply would not have been possible to reduce the scope of the concept behind RecyclingAKTIV & TiefbauLIVE, such as by removing the live demonstrations. This event is all about experiencing technology up close – seeing it, hearing it and feeling it. It is simply not possible to recreate this digitally.”

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Portrait Verena Schneider
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